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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Lahore Business School Library (3)Call number: 659.1 BEL-A 2004 800042, ... Items available for reference: Lahore Business School Library: Not For Loan (6)Call number: 659.1 BEL-A 2004 804557, ...

2.
A nurse's guide to presenting and publishing : dare to share / Kathleen T. Heinrich. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sudbury, Mass. : Jones and Bartlett Publishers, c2008
Availability: Items available for reference: Nursing Library: Not For Loan (1)Call number: 650.14 HEI-N 2008 400705.

3.
Writing Marketing Copy to Get Results/ James Essinger. by Series: Smart Strategies Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Business Press Thomson Learning, c1999
Availability: Items available for loan: Lahore Business School Library (1)Call number: 302.35 SEI-W 2000 801563.

4.
Essentials of health care marketing / Eric N. Berkowitz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sudbury, Mass. : Jones and Bartlett Publishers, c2004
Availability: Items available for reference: University College of Medicine Library: Not For Loan (1)Call number: 362.10688 BER-E 1996 500841.

5.
Customer marketing : how to improve the profitability of your customer base / Jay Curry,Wil Wurtz,Guido Thys. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: British: Kogan Page, c1998
Availability: Items available for loan: Lahore Business School Library (1)Call number: 334.5 CUR-C 1998 801311.

6.
Adding value to marketing : the role of marketing in today's profit-driven organization / David P. Doyle. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c1998
Other title:
  • Role of marketing in today's profit-driven organization
Availability: Items available for loan: Lahore Business School Library (1)Call number: 334.68 DOY-A 1998 801312.

7.
Export Marketing for a Small Handicraft Business/ Edward Millard. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Uk: Oxfam, c1992
Availability: Items available for loan: Lahore Business School Library (1)Call number: 382.6 MILL-E 1992 801384.

8.
Business To Business Marketing : Analysis and Practice/ Robert P.Vitale,Joseph Giglierano,Waldemar Pfoertsch. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai: Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (4)Call number: 658.804 VIT-B 2011 806132, ...

9.
Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Viva Book, c2009
Availability: Not available: Lahore Business School Library: In transit (1).

10.
Marketing for Hospitality and Tourism/ Philip Kotler,John T.Bowen,James C.Makens. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, c2011
Availability: Items available for loan: Lahore Business School Library (1)Call number: 647.94 KOT-M 2011 806446.

11.
The international traveler's guide to doing business in the European Union / Terri Morrison and Wayne A. Conaway. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Macmillan Spectrum, c1997
Other title:
  • Guide to doing business in the European Union
  • Doing business in the European Union
Availability: Items available for loan: Lahore Business School Library (1)Call number: 332.6734 MOR-I 1997 802230.

12.
The culture business : management strategies for the arts-related business / Dag Björkegren. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1996
Availability: Items available for loan: Lahore Business School Library (1)Call number: 700.68 BJO-C 1996 802272.

13.
The Ultimate Small Business Marketing Toolkit : All the Tips, Forms, and Strategies You'll ever Need [CD / Beth Goldstein. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2007
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 GOL-U 2007 CD804984.

14.
AdSim a SmartSims Advertising Business Simulation [CD] / Georg Belch E , Belch A Michale, by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lahore: McGraw Hill, c2005
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 659.1 BEL-A 2005 CD805105.

15.
Principles of Marketing [CD] / Philip Kotler, Gary Armstrong. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c1999
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-P 1999 CD804943.

16.
Principles of Marketing [CD] / Philip Kotler, Gary Armstrong. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c1999
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 KOT-P 1999 CD804954.

17.
The Marketing Audit Handbook: Tools, Techniques & Checklists to Exploit Your Marketing Resources [CD] / Aubrey Wilson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: Koganpage, 2002
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 657.42 WIL-M [] CD804960.

18.
International Marketing [CD] / Philip R. Cateora, John L. Graham. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2005
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.84 CAT-I 2005 CD804967.

19.
Marketing [CD] / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw Hill, c2006
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.8 BER-M 2006 CD804972.

20.
Starting an Online Business for Dummies [CD] / Greg Holden. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Foster City, CA : IDG Books Worldwide, c2000
Availability: Items available for reference: Lahore Business School Library: Not For Loan (1)Call number: 658.054678 HOL-S 2000 CD804977.

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