Principles of Marketing
Kotler, Philip.
creator
Armstrong, Gary.
text
bibliography
nju
Upper Saddle River, N.J
Pearson Prentice Hall
c2008
2006
11th ed.
monographic
eng
xx, 651, [94] p. : col. ill. ; 29 cm.
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
Philip Kotler, Gary Armstrong.
Includes bibliographical references and index.
Marketing
658.8 KOT-P 2008 804880
0131469185
2004029593
http://www.loc.gov/catdir/toc/ecip055/2004029593.html
http://www.loc.gov/catdir/toc/ecip055/2004029593.html
041214
20150311141132.0
5844353