01678cam a22002534a 4500
5844353
20150311141132.0
041214s2006 njua b 001 0 eng
2004029593
0131469185
LBS
658.8
22
KOT-P 2008 804880
Kotler, Philip.
Principles of Marketing /
Philip Kotler, Gary Armstrong.
11th ed.
Upper Saddle River, N.J. :
Pearson Prentice Hall,
c2008.
xx, 651, [94] p. :
col. ill. ;
29 cm.
Includes bibliographical references and index.
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
Marketing.
Armstrong, Gary.
Table of contents
http://www.loc.gov/catdir/toc/ecip055/2004029593.html
ddc
BK
0
1
ddc
Long Overdue Lost
0
0
BK
LBSL
LBSL
SHELF26
2015-03-11
Old Campus
0.00
Old Campus
0
658.8 KOT-P 2008 804880
804880
2015-03-11 00:00:00
2015-03-11
BK
book had been lost
8641
8641