Hawkins, Del I. <br/><br/>
Consumer Behavior :   Building Marketing Strategy [CD] / 
Del I Hawkins; David L Mothersbaugh; Roger J Best. 
 - 10th ed 
 - Boston :   McGraw-Hill/Irwin,   ©2007. 
 - xxiv, 790 pages :   color illustrations ;   27 cm +   1 CD-ROM (4 3/4 in.). 
 - Irwin/McGraw-Hill series in marketing. .
<br/><br/><label>ISBN: </label>9780073101415 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior -- United States.<br/>Market surveys -- United States.<br/>Consumer behavior -- United States -- Case studies.<br/>Comportamiento del consumidor -- Estados Unidos.<br/>Análisis de mercadeo -- Estados Unidos.<br/>Comportamiento del consumidor -- Estados Unidos -- Estudio de casos.<br/>Consumer behavior.<br/>Market surveys.<br/>United States.<br/>Consumentengedrag.<br/>Marketing.<br/>Verenigde Staten.<br/>Verbraucherverhalten.
<br/><br/><label>Dewey Class. No.: </label>658.83420973  / HAW-C 2007 804978