Marketing for hospitality and tourism
Marketing for hospitality & tourism
Kotler, Philip.
creator
Bowen, John (John T.)
1948-
Makens, James C.
text
bibliography
nju
Upper Saddle River, NJ
Prentice Hall
c1996
1996
monographic
eng
xv, 704 p. : ill. (chiefly col.) ; 27 cm.
Philip Kotler, John Bowen, James Makens.
Includes bibliographical references and index.
Hospitality industry
Marketing
Tourism
Marketing
647.940688 KOT-M 2008 807843
9788131722244
LBS
950907
20141213191919.0