Kotler, Philip. Marketing for hospitality and tourism / Marketing for hospitality & tourism Philip Kotler, John Bowen, James Makens. - Upper Saddle River, NJ : Prentice Hall, c1996. - xv, 704 p. : ill. (chiefly col.) ; 27 cm. Includes bibliographical references and index. ISBN: 9788131722244 Subjects--Topical Terms: Hospitality industry--Marketing.Tourism--Marketing. Dewey Class. No.: 647.940688 / KOT-M 2008 807843