TY  - BOOK
AU  - Miller,Kenneth E.
AU  - Stanton,William J.
AU  - Layton,Roger A.
TI  - Fundamentals of marketing
SN  - 0074707647
U1  - 658.8 22
PY  - 2000///
CY  - Sydney
PB  - McGraw-Hill
KW  - Marketing
KW  - Case studies
KW  - Australia
N1  - Includes index; Original ed. by William J. Stanton; Includes bibliographical references: p. 811-830
ER  -