Miller, Kenneth E.,  1926 July 6- <br/><br/>
Fundamentals of marketing / 
Miller and Layton. 
 - 4th [Australian] ed. 
 - Sydney :  McGraw-Hill,  c2000. 
 - xvii, 856 p. :  ill. +  10CM.  1 computer disk. 
<br/><br/> Includes index.  Original ed. by William J. Stanton. 
<br/><br/>Includes bibliographical references: p. 811-830. 
<br/><br/><label>ISBN: </label>0074707647 9780074707647 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.<br/>Marketing--Australia--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MIL-F 2000 807835