Mullins, John W. <br/><br/>
Marketing Management:  A Strategic Decission-Making Approach 
Orville C. Walker JR. 
 - India:  Mc Graw Hil,  2010. 
 - xxi, 551p.:  ill.(b&w);  9cm. 
<br/><br/>include index 
<br/><br/><label>ISBN: </label>9781259097201 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MUL-M 2010 807755