TY  - BOOK
AU  - Zikmund,William G.
TI  - Essential of Marketing Research
T2  - Dryden Press series in marketing
SN  - 0030229634
U1  - 658.83 19
PY  - 2007///
CY  - Australia
PB  - Cengage Learning
KW  - Marketing research
N1  - Includes bibliographies and indexes
ER  -