Zikmund, William G. <br/><br/>
Essential of Marketing Research / 
William G. Zikmund,Barry J.Babin. 
 - 3rd ed. 
 - Australia :  Cengage Learning,  c2007. 
 - xxi, 824 p. :  ill. ;  26 cm. 
 - Dryden Press series in marketing .
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0030229634 9780030229633 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIK-E 2007 807613