TY  - BOOK
AU  - Kotler,Philip
ED  - John W. Hartman Center for Sales, Advertising & Marketing History.
TI  - Marketing Management
SN  - 9788131767160
U1  - 658.8 20
PY  - 2013///
CY  - Delhi.
PB  - Pearson
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -