Mohr, Jakki. <br/><br/>
Marketing of High-Technology Products and Innovations / 
Jakki Mohr; Sanjit Sengupta, Stanley Slater. 
 - 3rd ed. 
 - New Delhi:  Pearson,  c2014. 
 - 542p.:  ill.;  26 cm. 
<br/><br/> Index. 
<br/><br/><label>ISBN: </label>9789332536623 
<br/><br/><label>Subjects--Topical Terms: </label><br/>High Technology.<br/>INdustries.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>620.00688  / MOH-M 2014 807478