Advertising and Promotions :  An Integrated Brand Approach / 
Richard J. Semenik; Chris T. Allen, Thomas C. O'Guinn, Hans Rudiger Kaufmann. 
 - 6th ed. 
 - Andover:  Cengage Learning,  c2012. 
 - xli 710p.:  ill.;  28 cm. 
<br/><br/> Index. 
<br/><br/><label>ISBN: </label>9788131721469 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advettising.<br/>Branding.
<br/><br/><label>Dewey Class. No.: </label>659.1  / ADV- 2012 807452