Kardes, Rrank R. Consumer Behavior : Science and Practice / Frank R. Kardes; Thomas W. Cline, Maria L. Cronley. - Andover: Cengage Learning, c2011. - xx 459 p.: ill.; 26 cm. Index. ISBN: 9788131516829 Subjects--Topical Terms: Consumer Behavior. Dewey Class. No.: 658.8342 / KAR-C 2011 807245