TY  - BOOK
AU  - Kotler,Philip
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - A Framework for Marketing Management
SN  - 9789332518179
U1  - 658.8 22
PY  - 2014///
CY  - Boston, MA, Essex, U.K.
PB  - Pearson Education
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Computer simulation
N1  - "'A framework for marketing management' is a concise paperback..... fourteenth edition of 'Marketing management'"--Preface; Includes bibliographical references and index; Part 1: Understanding marketing management -- Part 2: Connecting with customers -- Part 3: Building strong brands -- Part 4: Shaping the market offerings -- Part 5: Delivering value -- Part 6: Communicating value -- Part 7: Creating successful long-term growth
ER  -