TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic Brand Management: Building, Measuring, and Managing Brand Equity 
SN  - 9788131756898
U1  - 658.827 22
PY  - 2011///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip079/2007003552.html
ER  -