Keller, Kevin Lane, 1956-
Strategic Brand Management : Building, Measuring, and Managing Brand Equity /
Kevin Lane Keller.
- 3rd ed.
- Upper Saddle River, NJ : Pearson/Prentice Hall, c2011.
- xxi, 692 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
9788131756898
2007003552
Brand name products--Management.
658.827 / KEL-S 2013 806717