TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Wisenblit,Joseph
ED  - Kumar, S. Ramesh.
TI  - Consumer Behavior
SN  - 9789332537644
U1  - 658.8342 23
PY  - 2015///
PY  - 2016///
CY  - Delhi.
PB  - Person
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Revised edition; Includes bibliographical references and indexes
ER  -