Schiffman, Leon G., <br/><br/>
Consumer Behavior / 
Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing,  Stillman School of Business, Seton Hall University, New Jersey. 
 - 11 ed 
 - Delhi.;  Person:  c2015.  c2016. 
 - xxvii, 508p. :  illustrations ;  29 cm 
<br/><br/> Revised edition. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9789332537644 9789332555099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCH-C 2015-16 806657