TY  - BOOK
AU  - Bird, Drayton.
TI  - How to Write Sales Letters that Sell: Leaen the Secrets of Successful Direct Mail 
SN  - 9788175542594
U1  - 808.066659 22
PY  - 2004///
CY  - India
PB  - Kogan Page
KW  - Business writing
KW  - Sales letters
KW  - Advertising, Direct-mail
KW  - Commercial correspondence
N1  - Indesx
ER  -