TY - BOOK AU - Lewis,Barbara R. AU - Littler,Dale TI - The Blackwell Encyclopedic Dictionary of Marketing T2 - The Blackwell encyclopedia of management SN - 1557869391 (alk. paper) U1 - 380.103 22 PY - 1997/// CY - Oxford, Cambridge, Mass. PB - Blackwell Business KW - Marketing KW - Dictionaries N1 - Includes bibliographical references and index ER -