The Blackwell Encyclopedic Dictionary of Marketing / 
 Dictionary of marketing. 
Edited by Barbara R. Lewis and Dale Littler. 
 - Oxford ;  Cambridge, Mass. :  Blackwell Business,  1997. 
 - 274 p. :  ill. ;  26 cm. 
 - The Blackwell encyclopedia of management ;  v. 4. .
 - Blackwell encyclopedia of management. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1557869391 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries.
<br/><br/><label>Dewey Class. No.: </label>380.103  / BLA- 1997 804521