TY - BOOK AU - Evans,Liana TI - Social Media Marketing: Strategies for Engaging in Facebook, Twitter & other Social Media SN - 9780789742841 (pbk.) : U1 - 658.872 22 PY - 2011/// CY - New Delhi, Indianapolis, Ind. PB - Pearson, Que KW - Internet marketing KW - Social media KW - Online social networks N1 - Includes index; The basics of social media -- It's about conversation -- Social media from the inside out -- It's not about you -- How social media fits into the online marketing picture ER -