Social Media Marketing : Strategies for Engaging in Facebook, Twitter & other Social Media /
Liana "Li" Evans.
- New Delhi : Indianapolis, Ind. : Pearson, Que, c2011.
- viii, 342 p. : ill. ; 23 cm.
Includes index.
The basics of social media -- It's about conversation -- Social media from the inside out -- It's not about you -- How social media fits into the online marketing picture.