TY - BOOK AU - Levy,Justin R. TI - Facebook Marketing: Designing your Next Marketing Campaign SN - 9780789743213 U1 - 658.872 22 PY - 2011/// CY - New Delhi, Indianapolis, Ind. PB - Pearson, Que KW - Facebook (Electronic resource) KW - Internet marketing KW - Internet advertising KW - Social networks KW - Computer network resources N1 - Includes index; "Completely revised and updated!"--Cover; From dorm room to boardroom : the growth of social networks -- Getting around Facebook : the basics -- Establishing a corporate presence -- Extending Facebook into the interwebs : the power and reach of Facebook connect -- Facebook advertising : how and why you should be using it -- Extending the experience with Facebook apps -- Addressing privacy concerns -- Developing a Facebook marketing strategy -- Using facebook to develop communities -- Best in class -- Shaking the crystal ball : what's next for Facebook ER -