TY  - BOOK
AU  - Bly,Robert W.
TI  - The Online Copywriter's Handbook: Everything you need to know to write electronic copy that sells 
SN  - 0658021141 (alk. paper)
U1  - 659.102854678 21
PY  - 2002///
CY  - New York
PB  - McGraw-Hill
KW  - Internet marketing
KW  - Advertising copy
KW  - Electronic commerce
N1  - Includes bibliographical references (p. 303-305) and index
UR  - http://www.loc.gov/catdir/description/mh024/2001044467.html
UR  - http://www.loc.gov/catdir/enhancements/fy0707/2001044467-b.html
ER  -