The Online Copywriter's Handbook : Everything you need to know to write electronic copy that sells /
Robert W. Bly.
- New York : McGraw-Hill, c2002.
- xv, 320 p. : ill. ; 24 cm.
Includes bibliographical references (p. 303-305) and index.
0658021141 (alk. paper)
Internet marketing. Advertising copy. Electronic commerce.