Keegan, Warren J. <br/><br/>
Global Marketing Management / 
Warren J. Keegan, Naval K. Bhargava. 
 - 7th ed. 
 - New Delhi:  Pearson Prentice Hall,  Pearson,  c2002. 
 - 643 p.;  ill. ;  25 cm. xxiv, 670 p.;  ill.;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131730911 8177580086 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.848  / KEE-G 2002 804257