TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald.
TI  - Integrated Advertising Promotion and Marketing Communications
SN  - 9788131763292
U1  - 659.1 22
PY  - 2012///
CY  - New Delhi
PB  - Pearson
KW  - Advertising
N1  - include subject index
ER  -