TY  - BOOK
AU  - Batra,Rajeev
AU  - Myers,John G..
TI  - Advertising Management
SN  - 8178087359
U1  - 659.1 21
PY  - 1996///
CY  - Delhi
PB  - Pearson, Prentice Hall
KW  - Advertising--Management
KW  - Advertising
KW  - Communication in marketing
N1  - index
ER  -