Batra, Rajeev. <br/><br/>
Advertising Management / 
Rajeev Batra, Johm G. Myers, David A. Aaker. 
 - 5th ed. 
 - Delhi :  Pearson, Prentice Hall,  c1996. 
 - 768 p.;  ill.;  25 cm. 
<br/><br/>index. 
<br/><br/><label>ISBN: </label>8178087359 0071214380 (international : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management.<br/>Advertising.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAT-A 1996 804378