TY  - BOOK
AU  - Kleindl,Brad Alan
TI  - Strategic Electronic Marketing: Managing e-business 
SN  - 0324013191 (alk. paper)
U1  - 658.84 21
PY  - 2001///
CY  - Cincinnati, Ohio
PB  - SouthWestern College Publishing
KW  - Telemarketing
KW  - Database marketing
N1  - Includes bibliographical references and index
ER  -