Pride, William M. <br/><br/>
Marketing Principles / 
William M Pride; O C Ferrell; Bryan A Lukas; Sharon Schembri; Outi Niininen. 
 - 2nd Asia-Pacific edition 
 - South Melbourne, Vic. :   Cengage Learning,   ©2015. 
 - xxxi, 602 pages :   colour illustrations ;   28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780170254793 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Asia.<br/>Pacific Area.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI-M 2015 816031