TY  - BOOK
AU  - Newell,Frederick
AU  - Lemon,Katherine N.
TI  - Wireless rules: New marketing strategies for customer relationship management anytime, anywhere 
SN  - 007137437X (alk. paper)
U1  - 658.84 21
PY  - 2001///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Internet marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/mh024/2001030689.html
UR  - http://www.loc.gov/catdir/toc/mh023/2001030689.html
UR  - http://www.loc.gov/catdir/enhancements/fy0705/2001030689-b.html
ER  -