Newell, Frederick,  1926- <br/><br/>
Wireless rules :  New marketing strategies for customer relationship management anytime, anywhere / 
Frederick Newell and Katherine Newell Lemon. 
 - New York :  McGraw-Hill,  c2001. 
 - xxii, 330 p. ;  ill.;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>007137437X (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Internet marketing.
<br/><br/><label>Dewey Class. No.: </label>658.84  / NEW-W 2001 804319