Weitz, Barton A. <br/><br/>
Selling :  building partnerships / 
Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr. 
 - 4th ed. 
 - Boston :  McGraw-Hill Irwin,  c2001. 
 - xxv, 630 p. :  col. ill. ;  27 cm. + 
 - The McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072315504 (alk. paper) 
<br/><br/><label>LCCN: </label>00038323  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.
<br/><br/><label>Dewey Class. No.: </label>658.85  / WEI-S 2001 804330