TY - BOOK AU - Rohner,Kurt TI - Marketing in the cyber age: the why, the what, and the how SN - 0471970239 U1 - 658.84 21 PY - 1998/// CY - Chichester, [England], New York PB - J. Wiley KW - Telemarketing KW - Database marketing KW - Internet marketing N1 - Includes bibliographical references and index UR - http://www.loc.gov/catdir/toc/wiley022/98003083.html UR - http://www.loc.gov/catdir/enhancements/fy0706/98003083-b.html UR - http://www.loc.gov/catdir/enhancements/fy0706/98003083-d.html ER -