Rohner, Kurt,  1954- <br/><br/>
Marketing in the cyber age :  the why, the what, and the how / 
Kurt Rohner. 
 - Chichester, [England] ;  New York :  J. Wiley,  c1998. 
 - xv, 223 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471970239 
<br/><br/><label>LCCN: </label>98003083  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Telemarketing.<br/>Database marketing.<br/>Internet marketing.
<br/><br/><label>Dewey Class. No.: </label>658.84  / ROH-M 1996 804232