TY - BOOK AU - Czinkota,Michael R. AU - Ronkainen,Ilkka A. TI - International Marketing SN - 9788131501610 U1 - 658.848 22 PY - 2007/// CY - New Delhi PB - Cengage Learning KW - Export marketing KW - Marketing KW - Pricing KW - Globalization KW - International business enterprises N1 - Included Glossary and Index. ER -