Czinkota, Michael R. <br/><br/>
International Marketing / 
Michael R. Czinkota, Ilkka A. Ronkainen. 
 - 8th ed.Indian ed 
 - New Delhi :  Cengage Learning,  2007. 
 - xxx, 646[36] p. ;  ill.;  28 cm. 
<br/><br/>Included Glossary and Index.  
<br/><br/><label>ISBN: </label>9788131501610 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Marketing.<br/>Pricing.<br/>Globalization.<br/>International business enterprises.
<br/><br/><label>Dewey Class. No.: </label>658.848  / CZI-I 2007 805136