Kardes, Frank R. Consumer behavior and managerial decision making / Frank R. Kardes. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xviii, 457 p. : ill. ; 25 cm. Includes bibliographical references (p. 417-439) and indexes. ISBN: 0130916021 LCCN: 2001021949 Subjects--Topical Terms: Consumer behavior.Decision making. Dewey Class. No.: 658.8342 / KAR-C 2002 804299