TY  - BOOK
AU  - Zikmund,William G.
AU  - Babin,Barry J.
TI  - Essentials of Marketing Research
SN  - 9780324320879 (pbk.)
U1  - 658.83 22
PY  - 2007///
CY  - New Delhi, Mason, Ohio
PB  - Cengage Learning /South-Western, Thomson/South-Western
KW  - Marketing research
N1  - Includes bibliographical references (p. 405-410) and index
ER  -