TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing Research: An Applied Orientation 
SN  - 9780136085430 (casebound : alk. paper)
U1  - 658.83 22
PY  - 2011///
CY  - New Delhi, Upper Saddle River, NJ
PB  - Pearson
KW  - Marketing research
KW  - Methodology
N1  - Includes bibliographical references (p. 834-873) and index
ER  -