TY  - BOOK
AU  - Neal,Cathy M.
AU  - Quester,Pascale G.
AU  - Hawkins,Del I.
TI  - Consumer Behaviour: Implications for Marketing Strategy 
SN  - 0074713493 (pbk.)
U1  - 658.83420994 22
PY  - 2004///
CY  - Boston, Mass., North Ryde, N.S.W.
PB  - McGraw-Hill/Irwin
KW  - Consumer behavior
KW  - Australia
KW  - Case studies
KW  - Market surveys
KW  - New Zealand
N1  - Previous ed.: 2002; Includes bibliographical references and index
N2  - Revised and updated fourth edition with a greater focus on technology issues, with boxed examples covering e-consumer and globalisation issues. A new instructor's CD-ROM is also available. Author Neal from Queensland University of Technology, Qld, author Quester from University of Adelaide, SA
ER  -