Consumer Behaviour : Implications for Marketing Strategy /
Cathy Neal, Pascale Quester, Del Hawkins.
- 4th ed.
- Boston, Mass. ; North Ryde, N.S.W. : McGraw-Hill/Irwin, c2004.
- xxxiii, 668 p. : ill. ; 26 cm.
Previous ed.: 2002.
Includes bibliographical references and index.
Revised and updated fourth edition with a greater focus on technology issues, with boxed examples covering e-consumer and globalisation issues. A new instructor's CD-ROM is also available. Author Neal from Queensland University of Technology, Qld, author Quester from University of Adelaide, SA.