TY  - BOOK
AU  - Verma, Harsh V.
TI  - Services Marketing : Text and Cases
SN  - 9788131754474
U1  - 658.8 23
PY  - 2012///
CY  - New Delhi, India : 
PB  - Pearson Education/Dorling Kindersley, 
KW  - Service industries--Marketing
KW  - Marketing--Management
KW  - Customer services--Management
N1  - Includes Index
ER  -