TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 8129702568
U1  - 658.83 21
PY  - 2004///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Marketing research
KW  - Methodology
N1  - Title of CD-ROM is SPSS student version 11.0 for Windows; Includes bibliographical references (p. [725]-[758]) and indexes
ER  -