Churchill, Gilbert A. <br/><br/>
Marketing research :  methodological foundations / 
Gilbert A. Churchill, Dawn Iacobucci. 
 - 9th ed. 
 - Mason, Ohio :  South-Western Cengage Learning,  c2005. 
 - xxii, 697 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>8131503097 
<br/><br/><label>LCCN: </label>2004102623 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / CHU-M 2005 804219