Miller, Jon,  1971- <br/><br/>
The Business of Brands / 
by Jon Miller & David Muir. 
 - Chichester, England ;  Hoboken, N.J. :  Wiley,  c2004. 
 - xvi, 270 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0470862599 (hbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2004053025 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Branding (Marketing)<br/>Brand name products--Management.<br/>Value added.
<br/><br/><label>Dewey Class. No.: </label>658.827  / MIL-B 2004 815724